Gardening kit for the elderly
The project took place in Santa Catarina, one of the oldest neighborhoods in Queretaro, Mexico, as one of the first areas in town almost everyone living there is a senior. Santa Catarina is also one of the most illiterate and segregated zones, making it difficult for elders to get the attention and care they need. Many of them are abandoned, isolated and feel extremely disconected with their families, often believing they are a burden.
Convida helps them become an active member of their community by making them providers and creating social bonds. Once they enter the program they are given the gardening kit as well as support to develop the skills needed to cultivate seeds, keeping them active and engage with other members. When their vegetables are ready they are able to trade with other members and help out their families by providing food. This helps their local economy and empowers them by giving back their sense of independence and purpose.
Primary research, storyboard, & user testing in Santa Catarina, Queretaro, Mexico.
Gardening Kit: Encapsulated seeds, seed dispenser, biodegradable plant pots, pot holder, gardening identification badge, utensil for watering plants and access to support and trading group.
Gardening identification badge, its placed outside the house to let your neighbors know which vegetable you are growing, making it easier to trade.